sTARTUpDay at Spot

Deep Technology drives future economic growth and solutions to national problems.               Startup Estonia recently launched the Deep Tech Ecosystem Development Action Plan, so we are going deep at sTARTUp Day with several deeptech-focused activities and side events, which you are all very welcome to join!

We will add more info on our Facebook daily until the festival's kick-off.  So you may follow us to be around fresh news.
But let's look into it now!

First paying customers & defining your beachhead market – how MIT does it!

TIME: Wednesday, 15th of March, 13:30 - 17:00
LOCATION: Tartu Loodusmaja, Lille 10
✍️ Register here!

For whom: early-phase DeepTech
Gain: through MIT's famed Sloan School of Management blueprint of Disciplined Entrepreneurship, how to define your problem, identify end-users and market segments, and select your GoTo Market.
Why now: Technology Transfer Services Team Leader at Enterprise Estonia, Siim Kinnas and innovation consultant and investor Patrick van Hoof has applied the method successfully and will lead the workshop.
Warning: MIT's Disciplined Entrepreneurship method has provided significate results and is one of the most valued programs of MIT in the last years. Unique opportunity warning!

Important Note: 
This workshop is for teams of 2 to 3 people. We will select 10 teams with the most impactful technologies or ideas to participate in the workshop.

⚡ Powered by Enterprise Estonia, Technology Transfer Services and Startup Estonia team

DeepTech Lounge

Join us in the festival's first main hall and enjoy a time-out at the silent (!) conference, aka DeepTech Lounge, with a selection of music by Sander Mölder and spicy talks from 16-17th March!

TIME: Thursday, 16th of March
LOCATION:🌠 First Main hall


TIME: 11:00 - 11:20
SPEAKERS: Speed talk with Paulius Kozlovas, Head of Innovation @ Ignitis Group,
Kristi Kõrge, Development Cooperation Expert @ Enterprise Estonia  
TOPIC: Open Innovation - a sustainable way of cooperation in the energy industry

TIME: 11:40 - 12:00
: Speed talk with Kalev Kaarna, Investor & Startup Coach @ Superangel.
TOPIC: Why investors say “no” to deep tech startups and how to fix it - solution-problem fits, product placements and more.

TIME: 14:00 - 14:20
: Speed talk with Nadežda Kongi, Co-founder @RedoxNRG
TOPIC: From underrepresented to unstoppable: female scientists driving breakthroughs in the male-fominated world of DeepTech.

TIME: 14:40 - 15:00
SPEAKERS: Speed talk with Mihkel Tamm, ESG Area Manager @ Swedbank,
Anet Adamson, Sustainability Project Manager @ Enterprise Estonia
TOPIC: E – environmental, S – social, G – governance: What to do not to lose investment?

TIME: 15:00 - 16:00
SPEAKERS: Ann Laheäär, R&D Expert @ Enterprise Estonia, Ave Reimann, R&D Expert @ Enterprise Estonia
TOPIC: PROGRAM for APPLIED RESEARCH EXPERTS – Tips and hints to land a grand tech development grant.

TIME: Friday, 17th of March
LOCATION:🌠 First Main hall

TIME: 11:00 - 11:20
SPEAKERS: Speed talk with Pekka Laakso, Patent Attorney @ Moosedog Oy,
Siim Kinnas, Technology Transfer Services Team Leader @ Enterprise Estonia
TOPIC: IP strategy for the C-suite – it's a business tool, not a quirk in the law.

TIME: 11:40 - 12:00
SPEAKERS: Karl Järvsalu, Investment Manager @ SmartCap and Eve Peeterson, Head of Startup Estonia.
TOPIC: What makes VC fund an investable fund? For fund of funds. For startups.
Let’s turn the tables, and instead of talking about what makes a startup an investable startup for VCs, we dissect how to choose the right VC fund for you!

TIME: 14:00 - 14:20
: Gary Urb, CEO @ UP Catalyst,
Maria Värton, Innovation Finance Team Leader @ Enterprise Estonia
TOPIC: The EU money really helps a DeepTech!?

TIME: 14:40 - 15:00
SPEAKERS: Rainis Venta, Chief Business Development Officer @ TalTech
TOPIC: Any IP is good IP? Why valued Estonian research gets stuck along the way.

⚡ Powered by Enterprise Estonia, Technology Transfer Services and Startup Estonia


How to Navigate the Market in Poor Visibility & Challenging Conditions?

TIME: Thursday, 16th of March, 10:45 - 11:10
SPEAKER: Keynote speaker Sille Pettai, Fund Manager @ SmartCap

The increasing cost of capital and production costs are putting pressure on investors, who put pressure on companies. What to expect when investors are asking for more but willing to give less? What will be the megatrends and dominating investment themes in the coming years to survive strong headwinds?

Hidden in Plain Sight

TIME: 16th of March, 13:00 - 13:45
SPEAKER: Helena Nulk-Leemets @ Enterprise Estonia

To learn about the future of technology, you don't have to hire a private investigator or bribe someone from a competing company. With some creativity and analytical thinking, plenty of publicly available information can give you all the leads needed to make strategic decisions in product development. This is called technology or competitive intelligence.

In this seminar, we will look at different forms of information available and how to decipher what is in between the lines, spiced up with real examples.

Cybersecurity for businesses – what do we need to be ready for in 2023?

TIME: 16th of March, 14:45 - 17:00
LOCATION: 📈 Lydia Hotel Event Centre, Ülikooli 14
✍️ Register!

FOR WHOM: any businesses.
Estonian Information System Authority reported 2672 cyber incidents in 2022, roughly 1/5 more than in 2021. Approximately 1/3 of 2022 cyber threats were targeted towards private businesses.
GAIN: use cases from the private sector by
  • Learn preventative measures for businesses
  • Mitigate risk on a higher level and integrate cybersecurity in day-to-day business
  • Learn what happens if your business is attacked
  • How to tackle the damage with minimum financial and reputational loss
  • How to build trust towards startups and companies that offer cybersecurity services and expertise
⚡ Powered by Enterprise Estonia and Startup Estonia


Launch Your Company Into Space!

TIME: 16th of March, 15:00 - 15:45
SPEAKER: Sander Sipelgas @ Enterprise Estonia

Estonia became a European Space Agency (ESA) member in 2015. Last year, during the ESA Council Ministerial, Estonia subscribed to 14 optional ESA programmes with the highest contribution of the country to date, which gives access to Estonian entities for cooperation with ESA to develop technologies and services. The session will give an overview of what ESA programmes offer and which ones Estonia has subscribed to.
Find out how to launch your company into space!


University of Tartu & Nordic Deep Tech Pitch Match

TIME: 16th of March, 16:00 - 17:00

We present the best DeepTech teams from the spin-off program of the University of Tartu with competitors from Ukraine, Latvia and Finland. University spin-off programs are a bridge from science to business for academic startups. ​​ ‎‎‎‎

For the 7th time, the travelling trophy for the overall winner is at stake. The best team from the University of Tartu will get a right to participate in Europe's largest academic startup pitching competition, StageTwo, in October.

Startup Ecosystem Mingle + The Global Founders in Estonia Meetup

TIME: 16th of March, 17:00 - 20:00
LOCATION: 🕰 Tartu Kammivabrik Clubhouse
✍️ Register here!

For whom: everyone
Gain: You can meet with the amazing people from Estonian startup support organizations, get to know Tartu's bustling ecosystem, network and pitch any ideas you have!

How? 🚌 Organized transportation Tallinn-Tartu-Tallinn. Click here for transport!

⚡ Powered by Startup Estonia, Tartu Science Park and
UT Entrepreneurship and Innovation Centre

How Can We Convince Rising Stars to Join the Startup World?

TIME: Friday, 17th of March, 11:00-12:00
SPEAKERS:  Madli Oras, Anthropologist & Project Manager @ Center for Applied Anthropology of Estonia, Riin Pärnamets, Head of Research @ Estonian Research Center

Do you know what inspires a young person to become a top-notch engineer or designer or data scientist? And even more, to extend their skills to business domains? If yes, great, come and let's talk! Furthermore, what values or challenges keep that spark alive?

Based on the findings of our recent study "Opportunities of STEAM learning to shape future job skills", let's think together about how to encourage and develop these worthy pursuits! Should you know any such young people, be so kind and invite them too!

That's it for now! We hope to see you at all these events by diving yourself into valuable pieces, or some of these events, at least! Just kidding - I was just checking if you were still reading.

⚡ Powered by Startup Estonia

Building a Dual-Use Technology Ecosystem With NATO

TIME: 17th of March, 11:00 - 11:45
SPEAKER: Kadi Silde, Chief of Staff @ NATO DIANA

Gone are the days when new technologies were developed for the military and commercialised afterwards. Today it is the commercial and civilian private sectors driving cutting-edge innovation. Nearly all the technologies that can help us shape a peaceful future are dual-use, with civilian and military applications.

The world is changing, and NATO must evolve and change with it. Technology is growing strategically and may swing the balance in ensuring a peaceful future. One of the reasons that Ukraine has successfully pushed back the Russian invasion is its clever use of new technologies. We have witnessed the critical role of tech companies in supporting Ukraine. These companies have helped the Ukrainians bolster their cyber security and provided high-resolution satellite pictures and internet access. The war in Ukraine has demonstrated that defending our citizens and upholding our values is not only the duty of defence institutions: we all have a role to play in keeping us safe. So what is NATO doing about it?

To maintain its technological edge and leverage the full pool of talent available in all NATO nations, NATO is launching a Defence Innovation Accelerator for the North Atlantic, or DIANAthis year.

The year 2027 - Investor’s Perspective

TIME: 17th of March, 13:00-13:40

5 investment themes for the next 5 years where VCs expect to win in 10 years. What the guys and girls in the garage should bear in mind today?

How Can My Startup Be Better Prepared for the Inevitable Environmental DD? A Discussion with Experts

TIME: 17th of March 13:00 - 13:45
SPEAKERS: Merili Vares, Head of ESG @ PwC, Martin Mäesalu, Partner @ Ellex
Markus Jakobsoo, Head of Legal and Compliance @ SmartCap

Investors are increasing attention to a startup's environmental due diligence seeking funding. At the seminar, we discuss with leading consultants of the field, what are some real-life questions and environmental topics investors might be interested in, how a startup should prepare for an environmental DD and what practical tips a company can use already in the pre-seed stage to make fundraising easier going forward.


Doing Business in Kenya

Ok, yes, it's little stretching here in the list of events for DeepTechs, but it's good stuff!!
TIME: 16th of March, 11:00-11:45
SPEAKER: Joel Karubiu, Kenya and East Africa Expoert Adviser @ Enterprise Estonia

And a little surprise for the end as well: 

If you are buying your sTARTUpDay ticket now - enjoy the discounts: 
  • -15% I Visitor ticket I Kood: “VISITOR_HERO15” 
  • -15% I Executive ticket I Kood: “EXECUTIVE_HERO15" 
  • -15% I Investor ticket I Kood: “INVESTOR_HERO15” (possible to use after validation process)
  • -15% I Startup ticket I Kood: “STARTUP_HERO15" (possible to use after validation process)

Et voila!

Startup Estonia's team will be present and ready to rock with you @ sTARTUp Day! Good luck flying in the marvellous space of sTARTUpDay!

See you there!

Startup Estonia connects and supports Estonian startups and develops the sectoral ecosystem. The Estonian Business and Innovation Agency implement the Startup Estonia program. SmartCap implements the activities of the Startup Estonia research accelerator. The Startup Estonia program (project number EU50651) is financed from the resources of the European Regional Development Fund.

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